What's the catch?
Is this really free?
Yes, the eMortgage Auction is a free service.
Because, society needs someone to step up to the plate, do this — and do it
Too many bankers and mortgage brokers tend to ignore folks with credit
problems. Notwithstanding, too many others seek out these folks and take
advantage of them. Most of these predators have a few good programs, usually
with high interest rates and several points attached. They look for desperate
families that can qualify, knowing that these folks have no where else to go.
eMortgageSolution.com is a nationwide network of mortgage professionals,
bankers and brokers trying to make a difference in an indifferent world. As a
community, we all share information within our network in an ongoing effort to
ascertain the best mortgage programs for people whom otherwise might not be
able to buy a home; or perhaps whom might not otherwise be able to refinance an
existing home at a fair rate.
The eMortgage Auction provides a benefit to eMortgageSolution.com as a
community. Not as an entity. But, don’t feel badly for us. Our time will come.
Google started out with it’s primary function as a free service. Today, Google
is valued at $17 billion dollars. Maybe someday, eMortgageSolution.com will be
worth a mere fraction of Google’s worth. If this happens, it will likely be
when the value of what we do is not only realized, but hopefully becomes more
of a standard for the mortgage industry to follow.
However, participating mortgage professionals, bankers and brokers do realize
individually short term financial benefits. Because of our nationwide and
extensive sharing of information about the best lenders and best programs, our
participants do see an advantage. This network makes it easier for them to
qualify many more people; and do so, each with less difficulty and fewer
complications. In turn, they are able to increase bottom line profits by
processing and closing loans in boosted volume; faster and more efficiently.
Time and energy are also money.
eMortgageSolution.com provides participating mortgage professionals with
referrals free of charge plus 24/7 access to an extensive database that is
constantly being updated with respect to the best programs “out there”. In
return, participants are sworn to treat those referrals honestly and fairly.
In addition; for so long as they are participating, they must provide
regularly, continued updates and information about the best mortgage programs
they come across; to make that information available for other participants to
As a result, we seem to be accomplishing one of two things. Either: (1) Perhaps
eMortgageSolution.com is attracting mortgage professionals that care and find
satisfaction in being able to afford staying honest and economically fair; or,
(2) Maybe the power of an increased bottom line is converting some mortgage
folk toward our way of thinking.
Nevertheless, at this time, it simply makes good sense for us to keep providing
this service free of charge.